Femme Care · Intimate Care Flagship Business Line
The Group's deepest commitment — dedicated to the deepest, most personal dimension of a woman's inner beauty.
From the Chairman's Message: "The deepest and most private dimension of a woman's own inner beauty."
Conventional beauty capital tends to pursue ingredient stories that can be brought to market within 18 months — they can be packaged quickly, brought to market quickly, and monetized quickly. Intimate care is not such a domain.
What it requires is the R&D cycle that takes 7 to 10 years to complete; clinical hypotheses that are continually overturned; and respect expressed through restrained science for the intimate concerns women are least often invited to discuss.
This is precisely why Bijin Privé resonates internally with the Group's women's wellness initiative — intimate care is not just a product line, but the most concrete fulfillment of the Group's long-standing commitment.
Three Houses, One Promise
Intimate Tightening & Rejuvenation
Flagship new product · Launching spring 2026
Four functions: tightening / repair / moisturizing / nourishment. R&D cycle of 7 to 10 years — this is precisely the "patience that intimate care requires" spoken of in the Chairman's Message.
Intimate Brightening & Whitening
Usable across intimate zones / underarms / sensitive facial areas
Intimate Sensitive Care
Suitable for sensitive skin / Differentiated into deodorant and zone care
The Intimate Tightening & Rejuvenation Line and the Whitening Line both hold MHLW medicinal certification.
All lines are produced in the Group's own GMP-certified factories; the quality of intimate-care products is traceable to every batch.
From raw material to fill, 100% manufactured in Japan — a fact of particular significance for intimate-care products.
Three Lines · One Belief
Maison Bijin (outer skincare), Bijin Privé (intimate care), and Toyo Wellness (holistic wellness) together form the Group's complete ecosystem of beauty and wellness — "from outer to inner, from the individual to the family."
A family's holistic wellness is supported jointly by daily skincare, intimate-care support, and lifelong nutritional support — a long-term commitment the Group intends to honor for generations.