美の全体性

"Beauty is the path toward wholeness — it is both the flowering and the fruit."

From the fertility goddess figures of Paleolithic caves to Cleopatra's kohl by the Nile; from the ladies of the Heian-kyō court who blackened their teeth and powdered their faces, to the visages traced again and again across the silken pages of The Tale of Genji — the beauty of women has, across tens of thousands of years of firelight and dynastic rise and fall, been captured by generation after generation of artisans, poets, and artists in pigment, in lacquer, in silk thread and waka verse.

And yet what civilization has so carefully preserved is, almost without exception, the trace of "outer beauty" alone — the contour on the scroll, the curve in the porcelain glaze, the frozen profile of the ukiyo-e print. The moment the gaze turned toward the deeper, more private, more rarely spoken concerns of a woman's well-being, that gaze grew still, that ardor cooled.

Toyo Bijin Holdings exists so that every woman may, in the end, possess a life truly her own and truly fulfilled — a wholeness of life where outer and inner beauty complete and illuminate each other.

With the spirit of もてなし (omotenashi), the discipline of 匠の精神 (takumi-no-seishin), and the long-standing conviction of a Japanese institute that has held to its course over generations, we work so that whether she is in her thirties, forties, fifties, or sixties, she can move through life as the woman this world — and the one who loves her most — holds dear.